A Study of Customer Awareness of Sustainability Initiatives taken at Star Category Hotels in Hinjewadi Area of Pune

Rajlaxmi Pramod Pujar; Suvarna Deshpande

A Study of Customer Awareness of Sustainability Initiatives taken at Star Category Hotels in Hinjewadi Area of Pune

Authors

Rajlaxmi Pramod Pujar Indira School of Business Studies, Pune
Suvarna Deshpande Indira School of Business Studies, Pune

Keywords:

HVS-Hotel Valuations and Appraisals, O& M-Operations and Maintenance, LFC-Liquid Food Composter, LEED-Leadership in Energy and Environmental Design.

Abstract

Sustainability has become a critical business issue for all industries. The growing worldwide tourism industry and its potential impact on the environment has become a hot topic within the global hospitality industry. There has been an increase in the consciousness of sustainability issues over the last decades amongst hoteliers and investors. They have started to consider the impact on the environment and society of hotel development and operations and sustainability issues are now being considered in most aspects of the hotel industry. This study reviews sustainable initiatives undertaken by various international and Indian hotels. A primary research was conducted to understand the awareness of customers regarding various sustainable initiatives carried out at hotel properties of star category (Sayaji, Gateway, Raddison Blu, Holiday Inn and Courtyard), of Hinjewadi area in Pune and whether knowledge regarding the same will have any impact on their purchase decision.

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Published

2017-12-01

Issue

Volume 11, Issue 2, December 2017

Section

Articles

License

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References

Sloan, P. Legrand, W. & Chen, J.S. (2013) Sustainability in the Hospitality Industry: Principles of Sustainable Operations. 2nd edition. New York, Routledge