Examining Factors Influencing Customer Loyalty and Repurchase Intentions in Online Shopping:An Indian Perspective
Keywords:
Online Shopping, E-Repurchase Intentions, E-Loyalty, E-Trust and E-Satisfaction.Abstract
There has been a spurt in the online shopping in India in the recent years. More and more customers have started shopping online as they are developing trust on online transactions. This growth has made online business seemingly lucrative and hence attracts new and intense competitions. Therefore, getting customers has become a great challenge and even more difficult task is retaining them and getting repurchases out of them. Repurchases or repeating customers are very essential for the growth and survival of business in this competitive scenario. Therefore, the purpose of this study is to examine the influence of factors like e-trust, e-satisfaction on e-loyalty and e-repurchase intentions in online shopping. This study involves establishing theoretical model, hypothesis formulation and testing using regression and factor analysis. The finding of this study shows that there is significant effect of the factors on loyalty and repurchase intentions.Downloads
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