An Empirical Study of the Business Impact of Large Format Grocery Stores on Local Mom And Pop Stores In Mumbai
Abstract
This is the age of retail marketing as business magazines would have us believe. Yet India is dotted with villages and mofussil townships of various sizes. The size of retail industry in India is about $350 billion and is expected to grow at 13% p.a. (AT Kearney- Global Retail Development Index, 2006). Organized retailing is only 2-3% at present, but it is projected to grow at more than 30% p.a. and it is also estimated to reach an astounding INR 1000 billion by 2010. India has also been rated as the fifth most attractive emerging retail market and ranked 2nd in a Global Retail Development Index of 30 developing countries drawn up by A T Kearney. Powerful companies like Wal-mart, Tesco, Carrefour, and Metro are lobbying aggressively with the Indian Government to allow 100% FDI in retail. But an AC Nielsen study has projected that even without FDI, number of Organized Stores would double form current 2500 stores to about 5500 stores by 2010. Rising income level, young population with high disposable income, availability of brands and merchandise, media proliferation, the impact of globalization, saturation in international markets, positive indicators of the economy and the changing mindset of the consumers are the major drivers quoted behind this retail boom.Downloads
Published
Issue
Section
License
It is herein agreed that:
1.I/We will not publish above said contribution anywhere else without the prior written permission of the publisher unless it has been changed substantially.
2.I/ We declare and warrant that the shared contribution is original, excerpts for such excerpts from copyrighted works as may be included with the permission of the copyright holder and author thereof, that it contains no libelous statements, and does not infringe on any copyright, trademark, patent, statutory right, proprietary right of others. The author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors.
3.The author also warrants that he/ she has the right to enter into this agreement, the research paper/ book review/ articlecontains no libelous or unlawful statements, contains no instructions that may cause harm or injury and does not violate the copyright or trademark, or infringes on the right or the privacy or others; and that all statements in the article asserted as facts are either true or are based upon reasonable research.
4.I/ We agree to indemnify the Editors of IMR against all claims and expenses arising from any breach of warranty from me/us in this agreement.
