Opportunities for Insurance Sector in Rural India

Authors

  •   Vandana Gupta Amity Business Sctiool, Noida
  •   Rahul Yadav Amity Business Sctiool, Noida

Abstract

Indian Rural Market has wide opportunities for emerging insurance sector This Research paper is a market scan to seek opportunities of insurance sector in Potential Rural Indian market. This market Research was done in few Villages, near by Bikaner (Rajasthan) to find the opportunities of insurance sector in Rural Indian Market for upcoming years. Since the market has a very large population so research was done in 5 villages and 60 sample size was taken from each village. But on the other side this area has its own issues to deal with.

Issues involved in market research are to check awareness level of villagers about insurance, and to seek scope of growth for insurance sector in Indian rural market. Through this research it was tried to measure scope of penetration for insurance companies in rural market and strategies to promote insurance sector To capture rural market companies should understand the expectation and actual need of villagers as well as they should understand the emotions of villagers for long term success.

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Published

2010-01-01

Issue

Volume 4, Issue 1, January 2010

Section

Research and Academic Papers

License

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