Hospitality in Postmodernity: An Indian Perspective
Abstract
Despite its seemingly western orientation, literature has sought to apply postmodernism to aspects of culture and society within emerging economies. The impact of globalisation is redefining what non-western consumers think and feel as goods and services previously out of reach are now seen as necessities. There is an implicit need to provide a critique of postmodern hospitality marketing in emerging economies. This paper proposes a postmodern framework for understanding the development of successful hospitality concepts in contemporary India.Downloads
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