A Study of Corporate Social Responsibility Initiatives by Cybage in Context with Infrastructure (Road Construction and Community Hall) in Select Rural Areas of Pune District

Authors

  •   Rajlaxmi Pramod Pujar Assistant Professor, Indira School of Business Studies, Pune, Maharashtra

Keywords:

Caybage, Road Construction and Community Hall, CSR

Abstract

The aim of the report is to assess the CSR projects of Cybage (Rural Upliftment Vertical) and to gauge the impact of the CSR initiatives under the aegis of CybageAsha, alongside their gap analysis. To achieve these objectives, data was collected using questionnaire and data was sought from the beneficiaries who are benefited by the CSR Projects of Cybage in their village with respect to infrastructure which includes road construction and community hall.

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Published

2018-12-18

Issue

Section

Research Papers

References

Pradhan, S., Ranjan, A. (2011), “Corporate Social Responsibility in Rural Development Sector: Evidences from Indiaâ€, School of Doctoral Studies (European Union) Journal, Vol. 2, pp. 139-147.

Sharma, S., Sharma, R. and Kishor, J. (2013),†Emerging Trends in Corporate Responsibility in India- A Descriptive Studyâ€, Global Journal of Commerce and Management Perspective, Vol. 2(2), pp. 58-62.

Srivastava, A., Negi, G., Mishra, V., Pandey, S. (2012), “Corporate Social Responsibility: A Case Study of TATA Groupâ€, IOSR Journal of Business and Management, Vol. 3(5), pp. 17-27.

Available from: www.cybage.com