An Empirical Study on Strategy Implementation of SME in VUCA: A Case of Health Care and Wellness Start Up

Authors

  •   Srushti Malkar Student, Department of MBA, Pimpri Chinchwad College of Engineering
  •   Anuja Johri HOD, Department of MBA, Pimpri Chinchwad College of Engineering, Pune

DOI:

https://doi.org/10.36895/imr/2019/v13/144356

Keywords:

SME, VUCA, Strategy, Business Plan, SWOT Analysis.

Abstract

Small and Medium Enterprises (SME’s) plays a most important part in the socio-economic growth of the country .Though, SME’s sector has consistently registered higher growth rate compared to the overall industrial sector, but then also they have been facing great challenges in the era of liberalization and Globalisation as well in today’s VUCA environment. SMEs are expected to a VUCA calamity in the market place than larger firms that hold the ability to soak up more shock. The Present study explores the problem of a Small enterprise Dr. Ratna’s The Edit Clinic a top obesity, hair & skin clinic in a prime locality in Pune and provide planned solution to it in relation to the changing market environment. Research presents a future-ready viable roadmap to nurture .The Edit Clinic business by 10X in next 2 years. An apparent business focus was established which is exact for the founder’s inspiration, ability, and experience. Clearly recognized competitors and effective competitive strategy was provided. Digital 4.0 technology enabled roadmap for business growth and transformation.

Author Biography

Anuja Johri, HOD, Department of MBA, Pimpri Chinchwad College of Engineering, Pune

Head of Department,MBA

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Published

2019-07-31

Issue

Volume 13, July 2019

Section

Research Papers

License

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References

Research Papers

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Reports/Websites

Consultancy.in (2017): Indian business and management consulting market picks up growth.

http://shodhganga.inflibnet.ac.in

Online Warwick database: marketline

Strategic Management and business policy by Azhar Kazmis

https://alopexoninnovation.com/2013/09/27/how-smes-can-better-withstand-market-uncertainty/