Volume 9, Issue 1, January 2015

Published: 2015-02-25

Editorial

Editorial

P. G. Vijairaghavan

3-3
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Research and Academic Papers

Evaluation of Need, Motivation and Study of Akshay S. Bhat Strategic Alliances Among Corporates

Akshay S. Bhat

4-15
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The Relationship between Dividend Payout Fakhruddin Sunelwala and Firm Performance: A study of Automobile Companies Operating in India

Fakhruddin Sunelwala, Akash Deepak Agrawal

16-22
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Marketing Communications Management Concepts & Theories, Cases and Practices

Joshua O. Miluwi

23-31
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Women in Management in India: A Review of Literature and Identification of Research Issues

Adela Kazmi, Azhar Kazmi

32-48
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Poser

Gender, Sexuality, and Body Politic in Modern Asia

Neetu Sharma

49-57
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Case Study

Customer Barriers and Product Disposition in Probiotic Market - A Case Study of Yakult in India

Aman Goyal, Anshika Gupt

58-63
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