Volume 6, Issue 1, January 2012

Published: 2018-12-11

Editorial

Editorial

P. G. Vijairaghavan

3
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Research and Academic Papers

Understanding and Measuring Motivations for Indian Firms to Engage in Corporate Social Responsibility

Pravin Dange, S. K. Bose, S. P. Kallurkar

4-27
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Operational Adequacy of Working Capital Management of Selected Indian Automobile Industry - A Bivariate Discriminant Analysis

N. Pasupathi

28-34
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Case Study

Blog Marketing - A Consumer Perspective

Ravi Kumar Goriparthi

35-45
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Performance Appraisal: The Case of the Complex Organization

Arvind Sudarsan

46-58
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Turnaround at TASS

Arvind Sudarsan

59-68
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Book Review

Living in More Tiian One World - How Peter Druclter's Wisdom Can Inspire and Transform Your Life

M. S. Rao

69-73
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