Image Management and its Future in Emerging India

Abstract

In this growing economy like India, facing fierce competition for success in every walk of personal, professional and social life. While many of us carry a lot of knowledge, experience and skills, we are often judged by what meets the eye at the first sight. It is the image we create and carry based on opinions which are framed in fraction of seconds. So whether it is to fetch a job, promotion and venture into a business or to accomplish any altitude in life it's important to create a positive image.

This paper would essentially deal with two aspects, at the outset to unveil the awareness level of youth towards Image Management and secondly to determine the existing clients for image consultants and the effectiveness of this consultancy in their growing career. An exploratory research method is employed to conduct this study. A sample size of 300 respondents which include working professionals and young upcoming entrepreneurs was considered. The study discloses that the awareness level of respondents towards Image Management is very low. The study also reveals that there is a positive impact of Image Management in career development. The survey also indicates that Image Management would prove to be a successful career choice for young entrepreneurs.