JYOTHSNA PRIYADARSINI, K.; GOODWIN, D. R. Brand Pyramid: Toolkit for better Mileage. SFIMAR Research Review, [S. l.], v. 5, n. 10, p. 6–10, 2010. Disponível em: https://sfimar.srels.org/index.php/srr/article/view/109205. Acesso em: 28 jan. 2026.