SIMON, Simeon S. An Empirical Analysis on Brand Equity Building of Leading Private Business Schools. SFIMAR Research Review, [S. l.], v. 13, n. 1, p. 3–17, 2018. Disponível em: https://sfimar.srels.org/index.php/srr/article/view/145832. Acesso em: 27 jan. 2026.