Volume 9, Issue 2, 2014

Published: 2016-01-21

Editorial

Editorial

Sulbha S. Raorane

2-2
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Articles

A Comparative Study of Service Quality of Two Major Multiplexes in Rajkot: Application of Servqual Model

Bhumika Achhnani, Priyanka Garg

3-9
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Study of Application of HRA in Selected Software Companies in Mumbai

Babita A. Kanojia

10-20
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Wealth Creation in the Indian Pharmaceutical Sector an EVA Approach

Smita Jesudasan, Shakila Bolar, Pradeep Shetty

21-27
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Success Story of General Electric-Lighting

Rahul Jaiprakash Sharma

28-31
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MMRDA, a Move towards Civic Amenities: Dichotomy of Development and Social Justice

Sangeeta N. Pawar

32-37
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Influence of Ex-CEO Steve Jobs's Personal Brand on Apple's Business Success

Jackson John, Ankit Shetty

38-44
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A Perspective of Indian Corporates towards CSR for Building Sustainable Businesses

Shilpa Peswani, G. Ramesh

45-51
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Concept Paper

Innovation at the Bottom of the Pyramid

Dipti Amburle

52-56
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Student's Paper

An E-Multi-Sensory Brand Experience and its Effect on Consumer Behavior

Zine Nikhil Sudhakar, Shruti Shetty

57-62
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Publication By SFIMAR Faculty Members

Publication by SFIMAR Faculty Members

63-64
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