Volume 14, Issue 2, 2019

Published: 2020-11-13

Editorial

Editorial

2-2
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Articles

To Assess Attitude Level Among Different Cadres of Hospital Staff Regarding Disaster Preparedness at Navi Mumbai Region

Saloni Desai

3-9
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An Analysis of Social Media Marketing with Reference to Surrogate Advertisements on Global Level

Rupa Shah

10-14
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CSR Activities Conducted by Corporate India

Shilpa Peswani, G. Ramesh

15-23
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A Study on Performance Analysis of Top Pharma Companies in India

Natika Poddar, Alina Machado

24-34
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Do Rewards Motivate or Else : A Study of the Public and Private Sector Employees

Samta Jain, Namrata Mehta

35-42
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Surviving and Thriving in the Era of 4th Industrial Revolution: A View from the Trenches of the Indian Market

Shrawankumar Roongta

43-49
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Predicting the Buying Behaviour Pattern of Grocery Items by Women Consumers: An Empirical Study of Thanjavur

Kavitha Venkatachari

50-57
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