Perception of Trust and Value in Banking Sector
Keywords:
Trust, Perceived Value, Customer Satisfaction.Abstract
The objective of this paper is to find out whether trust and value enhances customer satisfaction in banking sector. Data is collected from 200 customers of banking sector in Delhi. Structural equation modeling is used for data analysis. Results show that trust and value help in enhancing customer satisfaction.Downloads
Published
Issue
Section
License
It is herein agreed that:
1.I/We will not publish above said contribution anywhere else without the prior written permission of the publisher unless it has been changed substantially.
2.I/ We declare and warrant that the shared contribution is original, excerpts for such excerpts from copyrighted works as may be included with the permission of the copyright holder and author thereof, that it contains no libelous statements, and does not infringe on any copyright, trademark, patent, statutory right, proprietary right of others. The author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors.
3.The author also warrants that he/ she has the right to enter into this agreement, the research paper/ book review/ articlecontains no libelous or unlawful statements, contains no instructions that may cause harm or injury and does not violate the copyright or trademark, or infringes on the right or the privacy or others; and that all statements in the article asserted as facts are either true or are based upon reasonable research.
4.I/ We agree to indemnify the Editors of IMR against all claims and expenses arising from any breach of warranty from me/us in this agreement.
