Volume 9, Issue 2, July 2015

Published: 2015-09-08

Editorial

Editorial

P. G. Vijairaghavan

3-3
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Research and Academic Papers

Antecedents of Elaboration Extent for Cause Related Marketing

Neela Mani Kanta Kota, P. Srivalli

4-15
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Estimation of Commercial Bank's Efficiency through Data Envelopment Analysis

Ashish Varma

16-21
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Operational Scenario of Scheduled Commercial Banks in the North-East and Rest of India

G. P. Bhandari

22-34
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Perception of Trust and Value in Banking Sector

Vinita Kaura, Meena Rani

35-41
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Alarming Attrition Trend in India: A Cause of Concern

D. B. Rane

42-51
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Service Quality in Healthcare Sector in North and South Zones of Gujarat

Darshana Dave, Rina Dave

52-64
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Book Review

Extraordinary Leadership in Australia and New Zealand: the Five Practices that Create Great Workplaces

M. S. Rao

65-68
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