Service Quality in Healthcare Sector in North and South Zones of Gujarat

Authors

  •   Darshana Dave G H Patel Post Graduate Department of Business Management, Sardar Patel University, Vallabh Vidyanagar
  •   Rina Dave SEMCOM, Sardar Patel University, Vallabh Vidyanagar

Keywords:

Service Quality, Patient Satisfaction, Hospital Services.

Abstract

The health care sector of any country depends on socio economic development and the government's priority for the same. Since India has followed the mixed economy the health care sector also has mixed participation Government and Private. The house hold spending on private healthcare is more than on public spending. Gujarat is growing fast in economic development. In growing competition service quality is becoming very important. The research study has been conducted to find effect of service quality on patients'satisfaction and customer loyalty.

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Published

2015-07-01

Issue

Section

Research and Academic Papers