Volume 5, Issue 1, January 2011

Published: 2011-01-21

Editorial

Editorial

P. G. Vijairaghavan

3-3
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Research and Academic Papers

Bullwhip Effect in the Supply Chain: A Danger

Debomalya Ghose

4-14
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Determinants of Customer Satisfaction in Life Insurance Corporation of India - An Analysis

Kingshuk Adhikari, Subit Dutta

15-22
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An Empirical Study of the Key Factors Affecting Customer's Preferences for Insurance Companies

Garima Malik, Tanvi Pradhan

23-32
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Factors Influencing Students' Choice Of Institutions for Higher Learning: An Empirical Analytical Study

D. S. Chaubey, R. Subramanian, Shivani Joshi

33-42
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Poser

Rural Inroads: A Developmental Perspective

Kumendra Raheja, Deepali Raheja

45-54
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Social Entrepreneurship: Issue for a Better World !

Shabana A. Memon

55-64
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Case Study

The Blow That Shook The Bank

Mohan Gopinath, Srividya Iyengar

65-71
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Book Review

Crisis as Opportunity: Straight Talk From The World's Top Business Leaders

Shiva Kumar Srinivasan

72-76
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