Volume 5, Issue 10, 2010

Published: 2010-01-13

Editorial

Editorial

Sulbha S. Raorane

2-2
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Articles

A Case for Reorientation of Management Education for Meeting the Needs of the Future

Thomas Mathew

3-5
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Brand Pyramid: Toolkit for better Mileage

K. Jyothsna Priyadarsini, D. R. Goodwin

6-10
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FM Radio Advertising-The Sound of Money

Santosh Sirur

11-18
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Is LPG a Sustainable Cooking Fuel for India? A Study in Managerial Economics

D. C. Patra

19-23
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Assessment Centres - Reconciling Academic Literature vis-a-vis Current Industrial Practices

Hemangi Bhalerao, Raksha Aggarwal

24-33
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Shareholders Wealth Creation through Economic Value added (EVA)

Arvind A. Dhond

34-39
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"An Exploratory Study of Balanced Score Card - Strategic HR Perspective"

Swatee Sarangi, Divya Saluja

40-45
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A Study on the Impact of Taglines on Consumers in the Non-Alcoholic Beverages Segment

K. Devarai, Deepli Shetty

46-51
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Publication By SFIMAR Faculty Members

Publications by SFIMAR Faculty Members

52-53
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