Volume 12, Issue 1, July 2018

Published: 2018-10-04

Editorial

Editorial

Shraddha Kulkarni
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Articles

An Empirical Study of Market Potential of Digital Advertisement in Automation Sector with Special Reference to Pune City (India)

Rohan Dahivale, Vikas Inamdar

9-18
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Challenges and Opportunities for a Start-up Company in Diesel Engine Driven Power Generation Industry

Chinmay Balkrishna Khole, G. K. Shirude

19-30
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Workplace Expectations of Gen Z Students Pursuing Post-graduation in Management Study at Ahmadabad, Gujarat

Radha Gandhi

31-41
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Perception of Children towards TV Advertising

Amardeep Kaur Ahluwalia, Kamal Preet

42-52
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Critical Success Factors for the â€˜Start-up Projectsâ€™ in India

Kelkar Girish Shankar, Ashok Pundir, L. Ganapathy

53-65
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A Review on Generation of Liquid Bio-Fuels from Renewable Resources for Energy Security of India

Raju Shah

66-75
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Reimagining the Role of Technology in Education in India in 2018

Ruchita M. Patel

76-81
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Case Study on Strategy: Road Ahead for Atri Hospital

Anuja Thakur, Amol Charegaonkar

82-86
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