A Study on Crisis Management by Nestlé's Maggi Noodles in The Indian Market

Abstract

The primary objective of this research is to investigate a crisis seen by Nestlé India for its muchloved brand Maggi Noodles and their actions to overcome the same. This research also focuses on understanding the safety crisis of Maggi Noodles and the controversy it faced in India and to study the consumer perception towards Maggi Noodles after its re-launch.

Study outlines how a global organization with longer than four decades of its presence in the nation attempts to adjust itself to the intricacies of Indian market. It also depicts how well a company took a crisis management decision.

Study gives a summary of the challenges faced by Maggi after the Safety Crisis in India and how did it overcome them. This paper attempts to comprehend Maggi Noodles’ controversy and inspects the action taken by the organization to overcome the crisis faced by them in 2015 in the Indian Market and to understand how this brand handled this situation through a proper crisis management decision as well as managing the re-launch of their much-loved product.

The research consists of both primary and secondary source of data collection. Primary source of data collection consists of an interview of official who is associated with the Nestlé India, during the crisis. The secondary data is taken from various websites, research papers, case studies and journals.